Other Data Technologies
Web Beacons
Web Beacons, also called web bugs, pixel tags, and clear GIFs are typically small image files (e.g. gifs and pngs), usually transparent in nature, and the size of a pixel. Although, they can also be in other formats (e.g. iframes and scripts).
Contrary to cookies, which may be stored on your device through your web browser, web beacons are embedded within web pages, emails, and advertisements (virtually invisibly) to measure and monitor the engagement, effectiveness, and performance of websites, communications, and ads.
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Web Beacons on Web Pages
We may place web beacons on our web pages to better learn how you and others interact with our Sites and Services.
For example, to gauge how effective our online ads actually are, and whether they result in conversions (e.g. web visits, sign-ups, purchases, or downloads), we may use conversion pixels (e.g. the Facebook Pixel) on certain pages.
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Web Beacons in Emails
We may also include web beacons in our emails to gauge the responsiveness and effectiveness of our marketing and advertising messages.
For example, to better understand how you interact with our emails, including whether you open them (and when), click through them, or forward them, MyZoewell may use web beacons. Essentially, the knowledge gained from their use helps us to learn what methods and messaging work (and don’t work) when communicating with you.
Web Server Logs
Web server logs are text files, or “log files” that are generated, usually automatically, as web activity occurs on the web server. They can be thought of as the web server’s “web history”.
For example, a typical web server log may include your IP address, the date and time of your web visit, the web page which referred you, the web pages and files that you request on our server, and other related information. To better interpret and make use of this information, including identifying traffic patterns (and potential traffic problems), we may rely on log analyzers (e.g. Google Analytics).
Your Data Collection Options
You have options when it comes to the collection of your data, and the technologies used to do so. To learn what these options are and how you can manage them, please see our Cookie Policy (Section 6: Your Options Concerning Cookies).
Changes to Our Data Collection Technologies
As MyZoewell’s data collection practices evolve, we reserve the right to modify our data collection technologies as well. Any such modifications will be reflected on this page. Accordingly, we encourage you to review this page from time to time to ensure that you are familiar with our most current data collection practices and technologies.