The MyZoewell® name as well as our product and service names, taglines, slogans, logos, wordmarks, graphic marks, and other distinctive marks and features associated with MyZoewell, our Sites and Services comprise the brand name, trademarks, service marks, and trade dress of MyZoewell (together the, “MyZoewell Brand Marks” or simply “MyZoewell Marks“).
We take these marks very seriously as they are among the most valuable, visible, and recognizable elements of our brand identity and personality. Understandably, we are also serious about ensuring their protection and proper use, hence, our Trademark and Brand Policy outlined below.
Proper Mark Representation
The MyZoewell Marks are to be used, referenced, and represented truthfully, clearly, accurately, and in the exact and most current form in which they are authorized and provided by MyZoewell.
They are NOT to be:
- Shortened, abbreviated, or hyphenated
- Altered, modified, or manipulated
- Recolored, recreated, or rotated
- Distorted, obstructed, or otherwise varied
in any way without our prior consent.
Note: This includes the spelling, spacing, capitalization, color, font, proportion, orientation, shape, appearance, and other features of the MyZoewell Marks.
1.1
Our Name
Please note, MyZoewell is ONE word with the letters “M” and “Z” capitalized and the remaining letters in lowercase. As such, our name should never be split apart, varied in letters, or capitalization.
1.2
Our Logo
The MyZoewell logo is a combination of our water well logomark (also referred to as our graphic mark, icon, or symbol) and our semi-script logotype (also known as our wordmark).
Use of the MyZoewell logo (and other MyZoewell Marks) including, but not limited to: commercial or promotional purposes, sponsorships, partnerships, and advertising requires prior permission from MyZoewell unless a separate agreement with us allows otherwise.
Note: ALL uses of the MyZoewell logo (and other MyZoewell Marks) require adherence to our Trademark and Brand Policy as well as our Brand Guidelines.
Because our Brand Guidelines are intended for approved partners and collaborators, we don’t make them publicly available. If you’d like to use our logo or other MyZoewell Marks, please reach out to us. We’ll be happy to guide you through the process and provide what you need!
Proper Use of Our Marks
Proper, accurate, and consistent use of the MyZoewell Marks are essential to preserving the integrity, authenticity, and distinctiveness of our brand. Hence, when using our Marks, it is imperative that you adhere to the following guidelines.
2.1
Our Brand Name
Please keep in mind that MyZoewell is both a trademark and brand name. Therefore, when referring to MyZoewell as a brand, you should include the MyZoewell brand name followed by the registered trademark symbol (®) and the word brand or similar.
For Example:
The MyZoewell® brand offers a phenomenal collection of affirmation cards designed to inspire daily enrichment and elevation.
2.2
Our Product Names
When referencing MyZoewell’s product names (or product trademarks), please be mindful that our trademarks are used as adjectives; not nouns or verbs. Accordingly, they should be followed by the proper trademark symbol (® or TM) and appropriate generic term (noun) that they describe or clarify.
For Example:
MyZoewell Expressions™ Identity in Christ Affirmations™ card deck is an absolute must have!
Improper Use of Our Marks
Improper and unauthorized use of the MyZoewell Marks may constitute trademark infringement and violation of the MyZoewell Trademark and Brand Policy. As such, the following should be avoided when considering the use of our Marks—in whole or part.
3.1
Infringing Names
You may not use, attempt to use, apply for, or register MyZoewell’s name, nor the names of any of our Sites, Services, or Marks in any:
(A)
Trade names, DBA names, or company names
(B)
Product or service names
(C)
Domain, internet, or social media account names
(D)
Keywords, meta tags, or hidden text
(E)
Trademarks, service marks, or the like
Note: This includes misspellings, variations, abbreviations, foreign language and phonetic equivalents, and names that are (or could be) confusingly similar.
3.2
Infringing Phrases
You may also not use, incorporate, or imitate our taglines and slogans.
3.3
Infringing Images
In addition, you may not use the MyZoewell logo nor any other MyZoewell icon, graphic, or Mark as part of any:
(A)
Logos, avatars, profile and display pictures
(B)
Products and packaging
(C)
Advertising and promotional materials
(D)
Websites and other imagery
3.4
Infringing Identity
You are also prohibited from using our Marks in any manner or medium likely to disparage, defame, demean, devalue, dilute, damage, tarnish, or otherwise infringe on MyZoewell’s brand identity, personality, and reputation.
3.5
Infringing Trade Dress
Furthermore, you may not copy, imitate, mimic, or otherwise make use of MyZoewell’s trade dress or overall “look and feel”, style, image or impression.
For Example:
The MyZoewell brand decor, colors or color combinations, product design, packaging and labeling, website design and layout, imagery and other features or characteristics that make MyZoewell, our Sites and Service distinctive.
3.6
Infringing Merchandise
The use of our Marks on merchandise including apparel, accessories, toys, and others products is also not permitted.
3.7
Infringing Advertising
Likewise, you are strictly prohibited from using MyZoewell Marks in any false, deceptive, or misleading advertising, marketing or promotions.
For Example:
You may not use our Marks to promote non MyZoewell related products and services.
3.8
Infringing Representation
You are also prohibited from using our Marks in any manner that misrepresents MyZoewell or your relationship with MyZoewell.
For Example:
You many not use our Marks to falsely suggest (or imply) approval, affiliation, partnership, sponsorship or endorsement with or by MyZoewell. Similarly, you may not use our Marks in a way likely to confuse MyZoewell with other brands (including your own).
Mark Attribution
Please keep in mind that MyZoewell is the sole and exclusive owner of the MyZoewell Marks. Hence, in the event that you are granted permission to use our Marks, we politely ask that you acknowledge and attribute our ownership properly.
4.1
United States Attribution
When using our Marks on products, documents, communications, and/or other materials distributed only in the United States, our Marks should be accompanied by the appropriate trademark symbol (®, TM, SM) the first and most prominent time that they appear. A legible statement of attribution should also be included in the credit notice.
For Example:
MyZoewell and the MyZoewell logo are trademarks or registered trademarks of MyZoewell.
4.2
International Attribution
For products, documents, communications, and materials distributed outside of the United States, trademark symbols should not be used. However, a statement of attribution is still required.
For Example:
MyZoewell and the MyZoewell logo are trademarks or registered trademarks of MyZoewell in the U.S. and other countries.
Mark Permission
If you are interested in using the MyZoewell Marks in a manner that is not explicitly addressed and or authorized by our Trademark and Brand Policy, you must request our permission beforehand by submitting a Request for Mark Permission. Also, if you are not sure that your intended use is allowed, please contact us.
Mark Violations
If you believe that the MyZoewell Marks are being infringed upon or used in a way that is inconsistent with or in violation of our Trademark and Brand Policy (or other Policies), please notify us.
Mark Questions
If you have any questions regarding our Marks, please contact us.